BOOKS & COMICS
Written by Bob Thompson and Nathan Erasmus
A backstory and comic commissioned by Gigo Toys to present at market research toy fairs to gauge interest from target market groups.
The feedback analysis resulted in the line of assembly bricks being manufactured and an animated film being made based on the story.
By Nathan Erasmus and Monika Dzikowicz
Connor was diagnosed with ADHD but feels embarrassed and doesn't want his school or friends to know so creates an imaginary fox friend called ADDam to help him cope.
The book is supported by several leading child psychologists and behavioral specialists.